Name: Digital Marketing Technology
SKU: N/A

Digital Marketing Technology

Course Overview

This course focuses on the core domain of digital marketing technology. Grounded in the professional teaching standards for digital marketing and aligned with the latest industry technology trends, the program cultivates learners' core skills in market planning, online promotion, marketing channel operations and maintenance, and content planning and editing. The curriculum integrates theory with practice, leveraging real-world digital marketing project cases and virtual simulation training to develop highly qualified skilled professionals who meet the demands of high-quality development in the digital marketing industry.

Why This Course?

Curriculum

Focused on the core domain of digital marketing, covering the full workflow from market planning to content planning.

Standards

Aligned with international product skill standards, cultivating internationally oriented marketing professionals.

Faculty

Enterprise engineers and academic experts co-deliver instruction.

Platform

A training platform based on real digital marketing scenarios, enabling a "theory learning → virtual simulation → hands-on verification" workflow.

Outcomes

The skills developed can support work in internet services, wholesale and retail, digital marketing, and related industries.

What You'll Be Able to Do?

1. Digital marketing Planning

Conduct market planning, including product planning, industry positioning analysis, sales channel planning, target customer group planning, sales strategy formulation, marketing campaign planning, and planning evaluation and analysis
Use third-party data analysis tools, office software, and computers to complete market planning tasks
Track the implementation of market plans and evaluate their effectiveness

2. Online Promotion

Conduct online promotion, including audience profiling, promotion budgeting, advertising placement, channel selection, result analysis, and data tracking
Use online promotion tools, third-party data analysis tools, office software, and computers to complete online promotion tasks
Monitor and evaluate online promotion data

3. Marketing Channel Operations and Maintenance

Conduct marketing channel operations and maintenance, including sales channel expansion, channel operation planning, channel performance management, sales channel maintenance, and channel evaluation and improvement
Use marketing promotion tools, office software, third-party data analysis tools, and computers to complete marketing channel operations and maintenance tasks
Collect and analyze sales channel data to optimize channel strategies

4. Content Planning and Editing

Conduct content planning and editing, including market research, content plan formulation, publishing platform selection, content editing and production, content distribution and promotion, and content performance monitoring and evaluation
Use graphic/text editing software, graphic/image processing software, office software, third-party data analysis tools, and computers to complete content planning and editing tasks
Evaluate content distribution performance and continuously optimize content

What You Will Learn?

Training Skills	Description
1. Market Planning	Master the processes and methods of market planning Analyze industry positioning Select target markets Design distribution channels and marketing campaigns Formulate product strategies, brand strategies, pricing strategies, and advertising strategies Track the implementation of market plans and evaluate their effectiveness
2. Online Promotion	Master the placement characteristics, traffic algorithms, bidding methods, and pricing models of online promotion platforms Create target audience profiles Select promotion channels Formulate promotion budgets and strategies Execute online promotion; monitor and evaluate online promotion data
3. Marketing Channel Operations and Maintenance	Master the methods and techniques for developing, operating, and maintaining marketing channels Identify market demands Define target customers Formulate channel operation strategies Gather channel information Expand new channels Manage channel communication and maintenance Collect and analyze sales channel data to optimize channel strategies
4. Content Planning and Editing	Master content recommendation rules of new media platforms and the methods and techniques for content planning and editing Plan creative concepts for graphic/text and short-video content Edit content Perform visual optimization; review content compliance; select platforms for publishing and promotion Evaluate content distribution performance and continuously optimize content

Learning Environment

This course provides a comprehensive digital marketing training platform system encompassing multiple specialized labs for market planning, online promotion, marketing channel operations and maintenance, and content planning and editing.

The platforms are equipped with advanced hardware and software as well as professional training applications, simulating authentic digital marketing operating environments and supporting full-process hands-on training in market planning, online promotion, marketing channel operations and maintenance, content planning and editing, and more. Through a teaching model that integrates theory with practice, learners can rapidly master core digital marketing skills and support career development in marketing-related roles.

Learning Environment

Company Strength

At E.C.R Academy, our Digital Marketing Technology training programs are built on deep industry expertise and proven global reach. We've delivered professional training to nearly 500,000 participants across 29 countries since 2010, with over 300,000 earning recognized certifications. Our curriculum covers the complete product workflow—from strategic market planning to content execution—supported by international skill standards and real-scenario training platforms that blend theory, virtual simulation, and hands-on validation.

16 years of specialized experience in vocational skills education and global talent development
Successfully organized over 150 domestic and international competitions, enhancing technical capabilities for 30,000+ learners
Comprehensive resource ecosystem featuring 3,300+ industry experts, 500+ enterprise partnerships, and 60,000+ educational assets
Industry-aligned training designed for internet services, wholesale/retail, and digital marketing career pathways
Collaborative programs tailored for enterprises, educational institutions, and industry associations

Company Strength

FAQ

Q: Can I take this course with no prior background?

A: Yes. The course is designed with a systematic learning path for beginners. Starting from digital marketing fundamentals and progressing step by step, combined with rich virtual simulation training and hands-on exercises, even learners with no prior experience can gradually build practical skills in digital marketing and online promotion.

Q: What career paths are available after completing the program?

A: Learners can prepare for roles such as:

Market Planning Specialist — responsible for market planning work, including product planning, industry positioning analysis, sales channel planning, target customer group planning, sales strategy formulation, marketing campaign planning, and planning evaluation and analysis
Online Promotion Specialist — responsible for online promotion work, including audience profiling, promotion budgeting, advertising placement, channel selection, result analysis, and data tracking
Marketing Channel Operations Specialist — responsible for marketing channel operations and maintenance work, including sales channel expansion, channel operation planning, channel performance management, sales channel maintenance, and channel evaluation and improvement

Q: Does the course provide digital marketing platform accounts?

A: The course provides simulated accounts on digital marketing platforms, allowing learners to practice on the training platform and become familiar with digital marketing platform operational procedures and rules, providing learners with an authentic digital marketing operating environment.

Contact Us

Ready to empower your team with future-ready Digital Marketing Technology skills? Reach out to us at ecr2008@enteredu.com to explore customized training solutions.